FAQ
Frequently asked questions
These are the questions that come up in almost every first conversation.
Search optimization in general
How long does SEO take to show results?
The first signs typically appear within three to four months: indexing improves and long-tail queries start bringing traffic. Meaningful business results usually take six to twelve months, depending on the competition.
Can you guarantee the number one position?
No, and neither can anyone else — nobody owns Google’s results. What we can promise is that the work is grounded in data and that we will tell you honestly what is realistically achievable.
What is the difference between SEO and Google Ads?
Google Ads brings traffic immediately, but it stops the moment the budget does. SEO takes longer but builds an asset that keeps producing when you are not paying per click. For most companies the answer is both.
Do we need to rebuild the site before starting?
Rarely. In most cases there is far more to gain from the current site without a rebuild. If a rebuild is coming anyway, bring us in during planning — that is when the expensive mistakes get avoided.
Working together
Who writes the content?
We do, you do, or both. The best results usually come from us owning structure and search angle while your experts bring the substance.
Do you need access to our systems?
Usually Google Search Console, analytics and the CMS. Every account and document stays in your ownership when the engagement ends.
How do you report?
A monthly report covering the work done, how the metrics moved and the plan for next month. We walk through it together on a call.
Can we stop mid-engagement?
Yes, with three months’ notice. We do not lock clients into long contracts — if the work is not paying off, you should be able to walk away.
Still have a question?
Ask us directly — we answer even when it is not about a project.