SEO service
Grow in markets where you are not yet visible
International SEO is more than translation. We research search behaviour in every market separately and build the technical foundation that serves the right version to the right audience.
What you get
What the service includes
Per-market keyword research
Search demand studied per language – direct translation rarely matches how people actually search.
Hreflang and technical architecture
The right version for the right user without duplicate content issues.
Localisation
Content adapted to each market’s language, culture and buying habits.
Per-market authority
Local links and mentions for every target market.
Domain strategy
ccTLD, subdomain or subdirectory – decided on data, not gut feeling.
How we work
The process step by step
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Market analysis
Demand, competition and technical baseline per market.
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Architecture
URL structure and hreflang designed to last.
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Localisation
Content produced on each market's terms.
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Scaling
The working model replicated across the next markets.
A new market is a new search landscape
The same product is searched for with different words, in different channels and with different buying logic in every market. Direct translation rarely captures real search demand – and at worst competes for terms nobody uses. International expansion therefore always starts with per-market research: what is searched, who competes, and what kind of content the top positions reward. Only then do we decide what to localise and what to rebuild from scratch.
Technical architecture that holds up at scale
The most common multilingual site errors are technical: broken hreflang references, canonicals pointing at the wrong version, and automatic language redirects that stop search engines from seeing all versions. We design the URL structure, hreflang implementation and version management so the tenth market is added with the same confidence as the first. This is one area where cutting corners always comes back to bite.
Authority is built market by market
A strong home-market link profile does not automatically lift rankings in a new market – local search results favour locally recognised sources. We build a dedicated visibility strategy per target market: local mentions, industry publications and market-adapted digital PR. Markets are prioritised on data, so investment goes where demand and a realistic chance of winning meet.
FAQ
Frequently asked questions
Is translating the site enough?
Rarely – keywords, competition and buying habits differ per market, so content needs separate research and adaptation.
ccTLD, subdomain or subdirectory?
It depends on resources and goals – subdirectories consolidate authority, ccTLDs give the strongest local signal. We help you decide based on data.
What is the most common international SEO mistake?
A broken hreflang implementation – it is also the first thing we check.
Can you help beyond Google?
Yes – where relevant we also optimise for Bing and market-specific search engines.
In what order should new markets be opened?
Based on data – we assess search demand, competitive intensity and your current foothold per market, and build a sequence where quick wins fund the harder conquests.
Do you use native speakers for localisation?
Yes – keyword research and final content editing are always done by a native-level speaker, because search behaviour and idiom do not translate by dictionary.
Related services
You may also need
Technical SEO
Indexing, page speed and site architecture done right – the durable foundation for everything else.
Content SEO
Content strategy and production that matches search intent and turns visitors into customers.
iGaming SEO
Data-driven search optimization for casino and iGaming brands in tightly regulated markets.
Ready to start building growth?
Tell us where you are today and we will tell you honestly what search can deliver for you — and on what timeline.