Nostels

SEO service

Advertising where every euro is traceable

Google Ads delivers fast results when structure, targeting and measurement are right. We manage campaigns like it is our own money – return first.

What you get

What the service includes

Account structure design

A clear campaign structure that feeds the algorithm the right signals.

Conversion tracking

Reliable measurement before the first ad euro is spent.

Search and Shopping campaigns

The most commercial queries captured at the right cost.

Continuous optimisation

Weekly work on search terms, bids and ad copy.

Transparent reporting

You always see where the budget goes and what it returns.

How we work

The process step by step

  1. Audit

    Review of the current account and measurement setup.

  2. Structure

    Campaigns, targeting and budgets designed.

  3. Launch

    Campaigns live in a controlled way with verified tracking.

  4. Optimisation

    Continuous testing and scaling based on results.

A good Google Ads account is built, not tweaked

Most underperforming accounts do not suffer from bad ads but from bad structure: campaigns competing against each other, conversion data split across too many goals, and automated bidding optimising for the wrong thing. We always start with structure and measurement – only when the algorithm receives clean data about real conversions does its automation start working for you instead of against you.

The automation era demands more expertise, not less

Performance Max and broad match have made campaigns look easy and become harder: as the machine decides more, the quality of your inputs decides everything. Our work concentrates where humans still beat the machine – defining conversion values, audience signals, feed optimisation, and keeping brand and generic traffic separate in reporting. That way you know what advertising genuinely adds.

Transparency is the most important term of the contract

The ad account is always your property, and our reporting shows the numbers that matter: how many euros each ad euro returned, where the budget went and what was tested. We do not hide our work behind a management fee – the monthly review covers changes made, their impact and next month’s plan. If something is not working, we are the first to say so.

FAQ

Frequently asked questions

What is the minimum budget?

For most industries we recommend at least 1,000–2,000 euros per month so enough data accumulates for optimisation.

How fast will we see results?

First conversions typically arrive within days, but an account reaches full efficiency after 2–3 months of optimisation.

Do we own the ad account?

Yes, always – the account, data and history are yours; we manage it.

Which is better, SEO or Google Ads?

They work best together: Ads delivers immediately while SEO lowers your acquisition cost over time.

Do you also run Microsoft Advertising (Bing)?

Yes – Microsoft Advertising is an often undervalued channel with lower click prices and a strong B2B audience, and well-performing Google campaigns port over efficiently.

Can you take over an existing account?

Yes – we start with an audit, and together decide whether to fix the current structure or rebuild cleanly while preserving history.

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Ready to start building growth?

Tell us where you are today and we will tell you honestly what search can deliver for you — and on what timeline.