SEO service
Be visible where search happens next
More and more buying decisions start with an AI answer, not a blue link. We optimise your content and structure so language models find, understand and cite you.
What you get
What the service includes
AI visibility analysis
How your brand appears in AI answers today – and how your competitors do.
Content structuring
Content shaped so language models can understand and cite it.
Structured data and entities
Schema and entity signals that anchor your brand to the right topics.
Authority signals
Mentions and sources that models trust.
Tracking and measurement
AI visibility and referral traffic development reported.
How we work
The process step by step
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Analysis
Current AI visibility and competitor comparison.
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Strategy
Topics and formats where citability is achievable.
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Execution
Content, structure and signals brought up to standard.
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Tracking
Visibility in AI answers measured on a recurring basis.
Search is changing faster than at any point since Google’s birth
AI Overviews answers a growing share of queries directly on the results page, and an increasing portion of younger users starts their research in conversational AI. This does not mean the end of search traffic – it means its redistribution: clicks concentrate on the sources AI systems cite. Brands that optimise their citability now build a lead that will be expensive to close later.
Where citability comes from
Language models favour sources that are clearly structured, precise in their claims and corroborated by other trusted sources across the web. In practice this means passages that answer questions directly, definitions and comparisons, intact schema markup, and entity signals that anchor your brand to the right topics. Strong traditional SEO is the foundation – GEO is a layer on top of it, not a replacement.
We measure what others still guess at
AI visibility can be tracked systematically: we run repeatable question sets across the key AI platforms and monitor when and how your brand is mentioned, which sources the answers lean on, and how your share develops against competitors. Combined with tracking traffic arriving from AI sources, you get one of the first true pictures of what the new search landscape returns for you.
FAQ
Frequently asked questions
Does AI search replace traditional SEO?
It extends rather than replaces it – strong traditional SEO remains the best foundation for AI visibility, since models rely on the same quality signals.
Can AI visibility actually be measured?
Yes – we track brand presence in AI answers with repeatable query sets, plus traffic arriving from AI sources.
What does GEO mean?
Generative Engine Optimization – optimising content and structure so generative search engines and language models surface you in their answers.
Is this relevant already?
Yes – AI Overviews and LLM-based search already affect visibility, and early movers gain a lasting advantage.
Is AI optimisation worth it if our basic SEO is unfinished?
Fix the foundation first – most GEO work builds on the same quality signals, so well-executed traditional SEO already carries you far, with the AI layer added on top.
How do we stop AI from misusing our content?
We help define bot and usage policies (robots and ai.txt directives, for example) so visibility benefit and content protection are balanced for your business.
Related services
You may also need
Content SEO
Content strategy and production that matches search intent and turns visitors into customers.
Technical SEO
Indexing, page speed and site architecture done right – the durable foundation for everything else.
Analytics and reporting
GA4, measurement plans and reports that show what your marketing actually returns.
Ready to start building growth?
Tell us where you are today and we will tell you honestly what search can deliver for you — and on what timeline.